Our purpose is to achieve unflinching loyalty for brands through meaningful emotional connections. Feeling is believing.
Nancy, a friend of mine told me how she met this really cute guy and accepted to go for dinner with him. Halfway through dinner, Nancy realized that all the guy did was talk about his job, how much he’s worth, what he’s good at, and even how often he get’s hit on by ladies. … Continue reading THE ROMANCE OF BUILDING BRANDS
“Monkey no fine but eem mama like am”. This popular pidgin English proverb is commonly used to make reference to the unflinching love people have for something unappealing, just because they created it or toiled hard to acquire it. In the course of my career I have come across many professionals, be it product managers, … Continue reading The Good, The Brand and The Ugly
The lights dimmed, an orchestra themed melody rang through the air as all eyes were transfixed on one spot. The applause was deafening as the LED screens where our eyes were glued parted ways amidst flashing lights and flaming pyrotechnics to reveal a three-dimensional backlit sign. I felt a sudden surge of fulfillment run through me as … Continue reading Lights, Camera, HUBTEL
I embarked on an unplanned hiatus from writing and in the past 18 months I have been on the wildest rollercoaster ride meandering in the world of E-commerce, Fintech, Digital media and even Music showbiz. Yes, you read right, music showbiz. I’m itchy thumbed because I can’t wait to spew all my experiences and how … Continue reading 3 WAYS YOUR BRAND REPUTATION CAN EARN YOU MILLIONS
It’s been a while my hands met keypad to share my thoughts on brand inspiration and strategy. And a lot has happened in my absence. The routine struggle of brands trying to be heard above the din in this fast growing Ghanaian market is heightening, and just recently, one of Ghana’s legacy brands unveiled a … Continue reading THE ART OF REBRANDING
In previous articles, I have emphasized the need to value branding for your business or start-up, and how to approach the branding process to achieve results. It is said that talk without walk leaves you rooted to one spot, and it’s obvious we all want to move. Not just move, but move in the right … Continue reading THE THREE SECRETS TO BRAND SUCCESS
Most brands are fast catching up with the social media frenzy and gaining presence online. However, they nurse a common fear, which is the fear of not being able to control the online conversation about their brand. The big question always is “How do I manage negative conversations about my brand? “ This might sound … Continue reading HOW YOUR BRAND CAN LEAD ON SOCIAL MEDIA
A wind of change has swept over the youth in Ghana and has left in it’s wake a boiling surge for entrepreneurship. Almost every young, educated or discerning Ghanaian wants to start a business. Starting a business comes with it’s own whirlpool of obstacles and stepping stones and one thing most Ghanaian’s downplay is the … Continue reading HOW TO GROW YOUR BUSINESS USING BRANDING
