THE ROMANCE OF BUILDING BRANDS

Nancy, a friend of mine told me how she met this really cute guy and accepted to go for dinner with him. Halfway through dinner, Nancy realized that all the guy did was talk about his job, how much he’s worth, what he’s good at, and even how often he get’s hit on by ladies. … Continue reading THE ROMANCE OF BUILDING BRANDS

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The Good, The Brand and The Ugly

“Monkey no fine but eem mama like am”. This popular pidgin English proverb is commonly used to make reference to the unflinching love people have for something unappealing, just because they created it or toiled hard to acquire it. In the course of my career I have come across many professionals, be it product managers, … Continue reading The Good, The Brand and The Ugly

3 WAYS YOUR BRAND REPUTATION CAN EARN YOU MILLIONS

I embarked on an unplanned hiatus from writing and in the past 18 months I have been on the wildest rollercoaster ride meandering in the world of E-commerce, Fintech, Digital media and even Music showbiz. Yes, you read right, music showbiz. I’m itchy thumbed because I can’t wait to spew all my experiences and how … Continue reading 3 WAYS YOUR BRAND REPUTATION CAN EARN YOU MILLIONS

HOW TO GROW YOUR BUSINESS USING BRANDING

 A wind of change has swept over the youth in Ghana and has left in it’s wake a boiling surge for entrepreneurship. Almost every young, educated or discerning Ghanaian wants to start a business. Starting a business comes with it’s own whirlpool of obstacles and stepping stones and one thing most Ghanaian’s downplay is the … Continue reading HOW TO GROW YOUR BUSINESS USING BRANDING