THE ART OF REBRANDING

It’s been a while my hands met keypad to share my thoughts on brand inspiration and strategy. And a lot has happened in my absence. The routine struggle of brands trying to be heard above the din in this fast growing Ghanaian market is heightening, and just recently, one of Ghana’s legacy brands unveiled a … Continue reading THE ART OF REBRANDING

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THE THREE SECRETS TO BRAND SUCCESS

In previous articles, I have emphasized the need to value branding for your business or start-up, and how to approach the branding process to achieve results. It is said that talk without walk leaves you rooted to one spot, and it’s obvious we all want to move. Not just move, but move in the right … Continue reading THE THREE SECRETS TO BRAND SUCCESS